Dogs (89MM) and cats (94MM) represent a $72B annual industry in the US alone [APPA]. Pawscout is building the world’s largest pet social network by acquiring pet parents at ground zero: the pet tag. Pawscout's reinvented Smarter Pet Tag (MSRP $19.99) merges Bluetooth connectivity with an app and cloud service to offer pet parents pet-finding, walk-tracking, pet-friendly locations, medical profiles and connections with other pet parents nearby.