15 years exp working in IT: entrepreneur, developer and manager. Created and brought Groupy.co.nz to market (bought by Yellow Pages 7 months after launch), NZ's first group buying site. Operating in a highly competitive landscape, it scaled quickly to a national business operating in 8 cities.

Experienced as a CEO and Executive, working with Boards of Directors, Advisory Groups, and the reporting, compliance and audit requirements of Business.

Philip Cox has a long and accomplished career in software technology, with a focus on development, database design and Cloud infrastructure. One of TradeMe’s earliest developers, with an extremely wide range of specialized skills that allow him to manage Pasiv’s overall technical operation, staff and development projects.

Leading development and technical direction of the Pasiv platform, infrastructure, and the development team as it grows.

An extensive background in sales and marketing, including over 12 years in the recruitment industry, mainly in the New Zealand ICT market. Phil’s experience includes recruiting and managing teams for some of New Zealand’s leading IT employment brands; Candle, Manpower, Potentia and OCG.

Phil has responsibility for leading, planning and executing Pasiv’s sales strategy, including both direct sales and managing the network of sales partners.