Marcel is a Business Development, Sales and Marketing Executive with extensive experience driving international business development efforts for industry leading multi-national corporations in technology. With a successful record leading new product launches that have that have expanded customer bases and bottom line revenue.

Marcel has held leadership positions at AT&T, Nokia, Ascom and Nemo Anite.

A former Intel engineer, he led teams responsible for the launch of Pentium II, III and IV. He led development of an in-vehicle payment system with parking search, navigation and payment experience, now patent-pending.

He was also lead developer of StoreConnect, a software interface that bridges SAP R/3 Retail and the Micros Tradewind POS, licensed to Bata Industries, the largest shoe retailer in the world with 5000+ stores in 68 countries. 

As CEO Latin America and US Multicultural for Saatchi & Saatchi, Cynthia has provided marketing guidance to numerous blue chip companies a including Procter & Gamble, Coca-Cola, HP, Sony, T-Mobile, and Toyota.

Known for her ability to deliver business results and marketing excellence, she has numerous industry accolades to her credit including Cannes and Effie, in addition to her companies being named to Advertising Age’s A-List 9 times.