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An automated social platform that rewards aligning your personal values with your everyday spending, investment and lifestyle decisions.

  • Stage Product In Development
  • Industry Gaming
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded April 2012
  • Employees 13
  • Website

Company Summary

Oroeco is creating a fun and rewarding way to track and improve how your personal values intersect with everyday spending, investment, and lifestyle decisions. We're creating tools to show which decisions matter most to what matters most to you, and help save money in the process. You'll be able to automatically monitor the impacts of your choices on the things you care about, then compete within your social networks for points, prizes and deals.


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    Ian Monroe
    Founder & CEO

    Ian moonlights as a Lecturer at Stanford University with expertise in life cycle assessment (LCA), and sustainability consulting experience with Walmart, Nike, UPS, NRDC and World Bank. He has BS and MS degrees in Earth Systems from Stanford, and has worked for a wide range of clients on sustainability consulting projects in 18 countries and 5 continents over the past decade. He programs in Python and C++.

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    Kirstin Cummings

    Kirstin graduated from Stanford University with a BS in Symbolic Systems and an MA in Music, Science, and Technology. She started her career doing artificial intelligence research and then moved into the start-up world, where she focused on designing beautiful websites and applications for ~10yrs

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    Dav Clark
    Chief Scientist

    Dav does research on how people make decisions about climate change in UC Berkeley's Data Lab. He has a PhD in Psychology from Berkeley, working with the Cognition and Action Laboratory and the Reasoning Research Group. Dav also sports an MSc in Cognitive Neuroscience from MIT, as well as degrees in Math, Computer Science, and Linguistics from University of MD. He is also an experienced web developer and the leader of Oroeco's big data analytics.

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    Ian Umeda
    UI/UX Guru

    Ian received his BA in documentary photography from UC Berkeley and MFA in photography, video, and related Media from the School of Visual Arts in New York. He has worked in web design and development for more than a decade for Artist As Citizen and the City Atlas arts and environmental organizations.

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    Josh Herlands

    Josh is wrapping up a JD from Harvard, and has an MA and a BA in International Policy Studies from Stanford already under his belt. He spent in-between time working in finance for Lehman Brothers, Visa, Norwest Consulting, and MAP.

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    Leighton Wallace
    Chief Backend Dude

    Leighton is a problem solver, and he loves to solve problems with code. After graduating from Stanford University with a BS in Symbolic Systems, he worked at Pinger; first as a lowly intern doing web development and later blossoming into a senior backend and web services engineer. He is excited to lend his problem solving skills to help Oroeco help the world.

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    Yang Ruan
    Chief Product Officer

    Yang is a grad student at UC Berkeley w/ an engineering degree from MIT. She has experience in private sector supply chains from working on various stages of product development. Yang worked on MIT's Climate CoLab project, attempting to make climate-economic models a bit more accessible to the public, and she dabbles in a multitude of languages (PHP, MySQL, VBScript, JavaScript, Java, C++, and MATLAB).

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    Tobin Keller

    Tobin is a talented digital painter and illustrator with an MFA from Academy of Art University.

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    Arash Danaie
    Chief Operating Officer

    Arash has spent the last two decades hacking away enterprise software, making data useful for startups to Fortune 500 companies. After spending half of his career growing biotech startups in Maryland, he relocated to sunny Pittsburgh to complete his MBA at Carnegie Mellon University. He's excited about helping the world make shift their financial impact to match their personal values.

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    Lucy Zhao
    User Engager

    With an MBA from MIT and a degree in Psychology from U. Toronto, Lucy's many hats include entrepreneur, maker, HCI practitioner, designer, professional problem solver, and UX aficionado. She loves inbound marketing, sales enablement, content creation, go-to-market strategy, customer personas, market research & analysis, competitive analysis, entrepreneurship, product marketing, business development, and social media strategy.

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    Zeke Hausfather
    Scientist & LCA Guru

    Zeke was previously the chief scientist at C3, an energy management and efficiency company. He also cofounded Climate Culture / Efficiency 2.0, a behavior-based energy efficiency company (acquired by C3). He received a BS from Grinnell College, an MS in environmental science from Vrije Universiteit (Netherlands), and another MS in environmental management from the Yale University.

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    Ana Pardo
    Software Engineer

    Anna helps build the backend of Oroeco's software awesomeness.

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    Jeff Bennett
    Software Engineer

    Jeff also helps build the backend of Oroeco's software awesomeness.


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    Jonathan Axelrad (Wilson Sonsini Goodrich & Rosati)
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    Joshua Herlands (Captona Partners)

Previous Investors

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    Louis Eisenberg - Trulia, Facebook
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    Sridar Iyengar - Bessemer Venture Partners, Infosys, ICIC Bank, American India Foundation