The only “Gooseneck Showerhead Extender” available today.•Target: mid to upscale households, with incomes between $18k and above, with the emphasis on male and female decision makers between the ages of 26 and 70•Distribute this product through all home improvement retailers (Home Depot, Lowes, Ace and TrueValue Hardware, Walmart, K’Mart, Target, Sears and Penney’s), who should stock a minimum of 3 units, in each of their retail locations.