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Origin is a new model for small retailing, dedicated to nutrition and social inclusion

  • Stage Product In Development
  • Industry Retailing / Distribution
  • Location Mumbai, MH, India
  • Currency USD
  • Founded August 2013
  • Employees 5
  • Website

Company Summary

Origin is a social enterprise that links small retailers to the private and public sector and helps them sell cheaper, healthier food in slums. By providing small retailers with a low-cost mobile technology, we combine their buying power and make healthy food more affordable to slum dwellers. Together we can create a world where small retail makes a big impact on global food security.


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    Jon Myer
    Director of Business Development

    Jon is an external relations professional with a flare for sales and a commitment to social impact. With seven years of experience across the private, public and non-profit sectors, he has a successful fundraising track record and has driven positive change in education, sustainability and for Australia’s largest retail network. He has also promoted, mentored and funded numerous entrepreneurs and start-up social enterprises.

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    Cesar Del Valle
    Director of Finance

    Cesar brings six years of practical entrepreneurial experience to Origin. He has a proven ability to transform a vision into a profitable business. He has developed operational expertise through managing large teams and successfully executing city-wide events and projects. Cesar is adept at extracting maximum value from limited resources.

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    Monica Noda
    Director of Marketing

    Monica’s entrepreneurial drive led her to co-found a company implementing innovative digital media solutions for leading retailers in Brazil. Extending her expertise beyond retail, she worked for the World Bank in Africa undertaking behavior change research on the consumption of Ethiopia’s national staple food.

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    Greg Perowne
    Director of Information & Technology

    Greg brings strategic technological expertise to Origin through his experience as a technology strategy consultant in Deloitte’s Technology Strategy & Architecture consulting practice. He successfully developed strategies for launching collaboration tools and knowledge sharing platforms for large organizations in addition to optimizing national supply chains for consumer packaged goods manufacturers.

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    Nitin Mittal
    Acting CEO

    Nitin Mittal is a respected international business leader with 15+ years of experience in consulting, business management and entrepreneurship – spanning across Retail, CPG, SCM, Banking and IT. He has participated in technology-driven transformations, working with large corporate clients aligning business with IT, and implementing break-through IT strategies and services. He has worked with Aadhaar (UIDAI) TESCO, Future Group, BNY and Wipro.


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    Gil Arie, at Foley Hoag

Previous Investors

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    Hult Prize 2013