Optimal Effect's iPath™ technology increases website marketing success and significantly enhances return for each marketing dollar invested
OE's iPath™ technology allows marketers to proactively define optimal value paths for each key customer segment. It measures how well website marketing messages, visual environment, and content are able to affect visitor behavior toward targeted outcomes perceived as valuable to both visitor and marketer. This patent-pending technology is customer-focused. The iPath™ approach has been successfully implemented in the pharmaceutical market.