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Optimal Effect

Optimal Effect's iPath™ technology increases website marketing success and significantly enhances return for each marketing dollar invested

  • Stage Product In Development
  • Industry Marketing / Advertising
  • Location Baltimore, MD, USA
  • Currency USD
  • Employees 3
  • Website

Company Summary

OE's iPath™ technology allows marketers to proactively define optimal value paths for each key customer segment. It measures how well website marketing messages, visual environment, and content are able to affect visitor behavior toward targeted outcomes perceived as valuable to both visitor and marketer. This patent-pending technology is customer-focused. The iPath™ approach has been successfully implemented in the pharmaceutical market.


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    Paul Hager

    Prior to Optimal Effect, Paul's leadership roles included VP for Professional Services at Enterra Solutions, Director for Strategic Management Consulting at SAIC, and Senior VP for International Business at Camanco Communications. Paul’s work includes merger & acquisition valuation for the International Finance Corporation, Barclays Bank, and Hunpetro. Paul holds an MBA in Finance from The Wharton School and an MPA from Harvard University.

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    Wendy Chin

    Wendy has led Fortune 50 and start-up initiatives. She was COO of Hospitals Without Borders; Senior Director of Global IT Architecture, Engineering & Innovation at Pfizer; Founder & CEO of TechnologyConnect; Team Director at AT&T Bell Labs. Wendy is editor of Electronic Business and Education, Recent Advances in Internet Infrastructure. Wendy holds BS & MS degrees in Electrical Engineering from Cornell and an MBA from The Wharton School.

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    Donald Roth
    SVP Administration & Counsel

    Don has been a founder, Board Member, and C-level executive of
    venture-backed companies within software development, database management, environmental consulting, and Internet application services. Companies he led have been acquired by: British Airways plc (LSE:BAY); The McGraw-Hill Companies (NYSE:MHP); and Frequentis AG, Vienna, Austria. Don holds a B.A. from Columbia College, a J.D. from NYU School of Law, and an MBA from The Wharton School


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    Anthony Millin, Lerch Early & Brewer
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    Edward Snyder, Snyder Cohn

Previous Investors

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    Scott Brumbaugh
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    Dr. L. Thomas Divilio
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    Peter Briger, Fortress Investments