After starting her first business at 19, she went on to spend much of her career managing and growing FMCG brands worth in excess of £100 million, then turned her hand to young start-up brands, co-founding Brand Gathering, then Openr, with Vitaly (Brand Gathering was acquired by Enterprise Nation in 2015). Christina is also a regular mentor, teacher and writer on Entrepreneurial Marketing.

After selling his first software by the age of 10 Vitaly went on to the University of Aerospace Instrumentation, so rocket-science is exactly up his street. While studying he developed real-time software systems that were used by the Nuclear Energy, Telecoms and Aerospace industries, then started his software development company that grew to operate in 3 countries on 2 continents, and co-founded Brand Gathering, then Openr, with Christina.