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Empower millions of SMEs to use their computers and smartphones to improve their revenue and income by selling directly to buyers.

  • Stage Full Product Ready
  • Industry Business Products
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded January 2013
  • Employees 9
  • Website

Company Summary

OpenEntry empowers SMEs with easy-to-use “freemium” stores built on Google technology. Unique among competitors, it enables any business network to aggregate the stores of its members into a branded marketplace generating visibility, credibility, and, most importantly, trust. OpenEntry recently spun off from to raise capital to respond to the commercial opportunity of this model already implemented by 3000 users in 45 countries.


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    Daniel Salcedo, Ph.D.
    Founder and CEO

    Dan began his passionate dedication to social enterprise in 1978 (before the term had been coined) by launching the profitable Pueblo to People, pioneering mail order sales of Fair Trade crafts and food. He managed exhumations of mass graves in Guatemala and Haiti, consulted to the World Bank, USAID, PAHO, UNDP, and was Peace Corps Director for Dominican Republic. He formed in 1993. Dan earned a Ph.D. in Operations Research at 22.

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    Patrick Donohue
    Product Manager

    Patrick is an entrepreneur, engineer, and product designer who focuses on high impact startups and products. His work has been covered by Fast Company, the Wall Street Journal, Forbes, the Huffington Post and other publications, and his last venture, the Hoop Fund, was a winner of the 2011 Hub Ventures social enterprise accelerator. Prior to the Hoop Fund, he was one of the original implementers and contributors to the Base of the Pyramid Protoco

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    Eugene Sortbov
    Chief Technology Officer

    Working remotely from Siberia from 2000-2004, Eugene developed CatGen (predecessor to OpenEntry). In 2004 he moved to Washington, DC and developed OpenEntry on Google Apps Engine. He’s also worked for EastBank Technologies in Washington, DC and the Internet service provider Svyaz in Siberia. He is proficient in UNIX, C/C++. Perl, Oracle, Java, Delphi, and MSSQL. Eugene has a BS in Computer Programming from the Siberian Metallurgical Institute.

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    Surendra Shahi, MBA
    User Support and Development Director

    In 2001 Surendra Shahi began training SMEs and artisans in Asia and Africa on e-commerce for PEOPLink/OpenEntry. He currently manages the Nepal office with 7 developers and user support staff. For 16 years he directed Mahaguthi, Fair Trade Crafts with Conscience. He has consulted to USAID, IRIS, and UNESCO Club. He's also founding chair of Artisan Fair Trade Network Nepal, Fair Trade Group Nepal and Third World Craft Development Center.

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    Katharine Kenerson

    Katharine comes to the OpenEntry team with experience in consulting, marketing, and communications for IT operations from a 700+ person global corporation. She has worked with a global team in the US, Europe, India and China in both corporate engagements and in CSR projects. She graduated Phi Beta Kappa with an A.B. in Psychology from the University of Chicago.
    Katharine’s experience also includes volunteer work with organizations such as

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    David Merenbach

    David has broad based General Management & Financial Leadership experience offering SMEs diverse SaaS and software offerings. Roles he held at Intuit include VP Finance & GM of businesses, Treasurer, Director of Merger Integration, Corporate Development and Corporate Controller. His specialties include financial planning, financial analysis, mergers & acquisitions, operations, leadership development, turnarounds, and talent development.


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    Pro bono team from headed up by Dan Schnapp, Partner and Chair of New Media, Entertainment and Technology Practice, Manhattan, NY
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    Mario Lopez, Managing Partner The Berry Group, Arlington, VA

Previous Investors

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    With support from World Bank, USAID, Rockefeller, Oracle, IBM, eBay, Jeff Skoll, and others,
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    not-for-profit PEOPLink invested $2,000,000 to develop
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    OpenEntry and implement with SMEs in 45 countries.