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OpenBook is a vertically integrated bra brand, with a new approach to sizing, distribution, and design.

  • Stage Concept Only
  • Industry Fashion
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded October 2012
  • Employees 0
  • Website

Company Summary

OpenBook: Warby Parker for bras. We're building a vertically integrated online brand with a new approach to sizing, distribution and design. We strongly believe there is a blue sky for a brand that not only designs superior product, but that truly resonates with the consumer and is authentic, with regard to fit-education and messaging. Our customers are mid-20s and older, seeking a well-fitting bra and a delightful shopping experience.


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    Alicia Kenworthy
    Co-founder & CEO

    Alicia's love of storytelling and mastery of French have defined her career: while interpreting for President Sarkozy’s Presidential Security Group during a visit to the White House visit in 2007, she crossed paths with the French entrepreneur Loic Le Meur, who invited her to join Seesmic, a video-conversation start-up in San Francisco. The online following she developed at Seesmic led her to the KANE Show (ClearChannel Top40 Radio) and Ford Moto

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    Amalia Rothschild
    Co-founder & Head of Product

    Amalia was born in San Francisco and raised just north of the Golden Gate Bridge. As a high school senior, she was nominated Student of the Week in Marin County’s newspaper. Her academic counselor used one word to describe her: persistent. That persistence allowed her to fully pay her own way through undergrad and grad school, working part-time through high school at Autodesk and LEGO Mindstorms, and later landing jobs in Paris and Bamako (Mali).

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    Johann Romefort
    Co-founder & CTO

    Johann joined Loic Le Meur to create Seesmic in June 2007. For four years Johann served as CTO, building and managing a remote team of 30+ developers from Bucharest to Singapore. His team developed products on a plethora of platforms : BB, iOS, Android, Windows Phone 7, Web, Desktop (AIR+Silverlight). Born as an innovative video conversation platform, Seesmic pivoted to become one of the biggest social media management suites before being acquire


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    Stephen Osborn, Osborn & McDerby