OpenBook is a vertically integrated bra brand, with a new approach to sizing, distribution, and design.
OpenBook: Warby Parker for bras. We're building a vertically integrated online brand with a new approach to sizing, distribution and design. We strongly believe there is a blue sky for a brand that not only designs superior product, but that truly resonates with the consumer and is authentic, with regard to fit-education and messaging. Our customers are mid-20s and older, seeking a well-fitting bra and a delightful shopping experience.