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Opal & Twig

Expandable collection of giftable magic potions with fantastic stories. Brand meaningfulness & prestige promise high appeal for tweens & up.

  • Stage Prototype Ready
  • Industry Consumer Products
  • Location Rochester, NY, USA
  • Currency USD
  • Founded March 2012
  • Employees 2
  • Website opalandtwig.com

Company Summary

Opal & Twig is producing a collection of fun, funky gifts in the form of potions, enchantments & stories that encourage us all to reveal our true inner power through playful magic. We offer novel entertainment for tweens and believers of all ages, while providing gift-givers who seek inherent meaningfulness with new, spellbinding choices. Our core customers are youth ages 8-14 who will buy for themselves and gifters, primarily women, ages 35-65.

Team

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    Melissa Boyack
    Co-founder, CEO

    The concept for O&T emerged from a set of potions Melissa made for her daughter. After writing her first business plan in 2010, and making early prototypes at her kitchen table, Melissa now serves as director of creative development and branding, where she draws on her extensive background in art direction, marketing and graphic design. For fun, Melissa sings in the band Orange Sky, where she enjoys rocking out with her guitar-playing husband.

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    Sara Bumby
    Co-founder, President

    Sara joined the team as an equal partner after she became enamored of the Opal & Twig concepts and saw how joyfully her two sons responded to them. As VP of First Impact New York, Ltd. and a veteran of 12 years in cosmetics and personal-care production, Bumby adds immensely to the partnership by contributing proven expertise in the areas of sourcing, product development, quality control, supply-chain management and business oversight.

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    Jack Greco
    CFO

    Jack currently serves as a business development advisor for a handful of small-to-medium start-ups in western New York. He served as a Venture Associate with Trillium group in Rochester for over 4 years, and has also co-founded and advised many successful start-up ventures in the past, including New Scale Technologies and Isoflux Incorporated.

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    David Faller
    Director of Development

    David brings global expertise from complex multi-million dollar companies and creative thinking from his work with several start-up programs. Dave has an extensive background in General Management, R&D, Marketing, Operations, Business Development, M&A, Product/Services Commercialization, Strategy, Partnerships, Sales channels, and Sales support. His career started with over 10 yrs of R&D leadership successes, progressing to business leadership.

Advisors

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    Christopher Rogers, Esq – Rogers Law, LLC
    Lawyer
    Unconfirmed
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    Barbara Hufsmith, CPA, CM&AA – Hufsmith & Associates
    Accountant
    Unconfirmed

Previous Investors

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    Melissa Boyack
    Unconfirmed
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    Sara Bumby
    Unconfirmed
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    Grayce Young
    Unconfirmed