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Ooooby Ltd

Ooooby is the eBay of Local Food, enabling sales and transport of local food from back yards and farms direct to your door.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Auckland, New Zealand
  • Currency USD
  • Founded February 2010
  • Employees 6
  • Website

Company Summary

Ooooby is a way that brings local food production together with local food needs. By doing this we increase the strength of local economies while eating more nutritious and better tasting food. Ooooby operates like an online farmers market with home or workplace delivery. The target market for Ooooby falls within the LOHAS (Lifestyles of Health and Sustainability) market segment and are typically female 25 - 44 suburban residents.


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    Peter Gordon Russell
    Executive Director

    Pete's strengths lie in the start-up arena, with particular interest in business development and marketing. His last venture saw him achieve over $12 million annual sales within 2 years and he brings a huge amount of entrepreneurial know-how to the Ooooby team.

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    Nick Pinchin
    Finance Executive

    Nick is a Deloitte trained chartered accountant from the UK with strong industry experience including being Finance Director for a £35 million UK based business.

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    Davy Ike van de Vusse
    Technical Director

    Davy provides the technical expertise that is the lynchpin of all that is Ooooby, connecting communities and information, streamlining operations and making Ooooby a viable competitor in the global food distribution market. He's one of those naturals with computers, tinkering with them as a teenager, cruising through a first class degree and proving his worth since then in any number of technologies.


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    Joanne Harland
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    Marianne Ibbertson

Previous Investors

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    Pete Russell
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    Davy van de Vusse
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    Karen Russell