"Freemium" business model & In-App Purchase of "virtual goods" is booming in the mobile Apps & Games world. The challenge for developers here is multiple marketplaces with their own billing SDKs and lack of sophisticated analytics tools to help grow their In-app Purchases. We offer a single SDK to integrate with the leading AppStores (Apple, GooglePlay, Amazon, Samsung), a platform to do user segmentation & In-App analytics and dynamic pricing.