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OkSalt solves hypertension, a trillion-dollar problem. Sold by doctors, stores, processors, it replaces the world’s addiction to table salt.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Coral Gables, FL, USA
  • Currency USD
  • Founded September 2011
  • Employees 5
  • Website

Company Summary

A simple, low-cost solution to hypertension, a $200B American problem with a global $47 trillion price-tag. Its design addresses several key health issues for the obese, pregnant, newborn, fetal, elderly and aging. It replaces table salt to produce real health benefits, not deficits. Hooked on its richer, better taste, users increase their potassium intake to lower blood pressure and hypertension. Our goal: totally replace table salt.


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    Eugene Rosov

    While at Harvard, Gene, a ‘cello prodigy, founded a national music school, and a national chamber music foundation. After creating and selling the first U.S. automated water laboratory, and using its data to radically improve America’s drinking water, he created the 1st prepaid phonecard provider in the U.S., and afterwards a NASDAQ videoconference company. He most recently started two med-mal doctor-owned insurance companies.

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    Harry Beckwith
    Marketing Consultant

    Harry Beckwith has worked with 23 Fortune 200 clients and led major marketing initiatives for 14 Fortune 100 companies, including Target, Wells Fargo, Merck, IBM and 40 startups. His five books on marketing have sold over 1.2 million copies in 24 languages. His marketing presentations have taken him to 19 countries and business schools such as Wharton and University of Chicago. He graduated Phi Beta Kappa from Stanford University.

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    Lucien Soivilus
    VP of IT

    Lucien holds double masters degrees from James Madison University in computer science and network security. He has a track record spanning 10 years in the full life cycle of software application development for insurance companies, electronic medical record development, and website creation. He is familiar with all major programming languages, and specializes in secure Internet environments.

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    Guilherme Moll
    VP of Finance

    Guilherme Moll was the financial coordinator of a three-company holding operation at the age of 20. He has lived in three different countries and speaks three languages. He attended a German school in Brazil, did three years of a major in business administration (minor in IT) at PUCRS (Brazil), and is currently studying towards a business administration degree at the University of Miami.

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    Stefan Martinez
    VP of Sales

    Stefan is a summa cum laude graduate of Johnson & Wales University (Miami FL) where he studied business administration, sales and marketing. For the last four years he worked as the Senior Auditor for two professional liability insurance companies, and has visited hundreds of physicians offices, worked closely with doctors and their office staff, and provided insurance-related support and contractual explanation for clinicians.