In 1983 there was a famine in Ethiopia. I adopted a pledge proposed by my grandfather to dedicate my career to eliminating famine. I developed the Obillex paddock to the plate, supply chain transparency solution to help fulfill my pledge. I later discovered my Grandfather led a campaign to save millions of Chinese people from a 1961 famine by selling them Australian wheat. And his Uncle Robert Crowe helped save the British from starvation in WW1.