Nysta

Nysta is the future of brand management on streaming platforms. Manage creators, track brand mentions, viewership, and optimize video ads.

  • Stage Product In Development
  • Industry Media and Entertainment
  • Location Stockholm, Sweden
  • Currency USD
  • Founded January 2021
  • Employees 10
  • Incorporation Type LLC
  • Website nysta.io

Company Summary

"Nysta" originates from Swedish for winding yarn into a ball, symbolizing order from chaos. We employ this idea to manage brand exposure data on video streaming platforms, using our SaaS to streamline brand mentions, affiliates, links, and creator performance. Our solution helps brands gain insights, ensure compliance, and save time, allowing them to focus on core business goals without manual video watching or other time-consuming tasks.

Team

  • Ringaile Valciukaite
    CEO

    Innovative entrepreneur and compliance expert with extensive experience working for major companies such as PayPal, LeoVegas, and Danish music streaming startup Moodagent

  • Nils Sjölin
    COO

    Venture owner, product owner and agile coach with 10+ years of management experience from e.g. Apoteket and Tele2. Degrees in Civil Engineering and CS.

  • Erik Persson
    CTO

    Previous experience as a product owner in marketing, e-sports commentator and creator on Twitch and as a developer in broadcasting. Degree in business administration and statistics.

    Passionate about creating and innovating a product in the creator economy that caters to both businesses, viewers and creators.

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