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NUWI Quinoa Smoothie

NUWI is an organic ready-to-drink quinoa beverage. It launched in 2013 and is already listed in Whole Foods and over 200 accounts in NYC.

  • Stage $500K in TTM Revenue
  • Industry Food and Beverage
  • Location Miami, FL, USA
  • Currency USD
  • Founded January 2011
  • Employees 3
  • Website

Company Summary

NUWI Quinoa Smoothie is a healthy snack/beverage that leverages on 4 expanding trends; Quinoa, Gluten Free, Natural & Organic, and Smart snacking. The ingredients are quinoa, fruit, agave. Retail price is $2.99 per 10 oz glass bottle. NUWI targets Millennials and health conscious consumers that generally shop at Whole Foods. While other products use quinoa as an ingredient, NUWI is the first in market with a quinoa based ready-to-drink beverage


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    Gabriel Poblet

    Founder of Somnis Fets Negocis Inc, a consulting company specialized in innovation and new product development of the food and beverage market. Previously he was General Director of Believe Branding Mexico and held top management positions at Cepas Argentinas-Bacardi and The Coca-Cola Company in Argentina. Mr. Poblet has more than 20 years of experience in the industry.

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    Mario del Valle

    Previously Mr. Del Valle was President and Country Manager for the Bacardi Company in Argentina & Uruguay, and before that he held various management positions in the Bacardi Group in Mexico, Bermuda, Panama and Puerto Rico. Mr. Del Valle is a graduate of the University of Miami and has over 20 years experience in the beverage industry.

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    Jose Luis Marini

    Previously founded UnderPar SA, a Distributor of Callaway Golf brands for Mercosur Region. Before that, he was co-founder and Director of Datastar, a distributor of HP and Oracle in Argentina, and Unilink, a distributor of Graco, Century and Rubbermaid in Argentina. Mr Marini is a graduate lawyer of the University of Buenos Aires and has over 20 year experience in startups & ventures

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    Raul Marmol
    Board Advisor

    Mr. Marmol serves as a Board Advisor, with over 20 years experience in the Beverage Industry and previously being co-founder of Eppa Sangria and previously holding the position of Sales and Marketing Director for Bacardi USA.

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    Guillermo Garcia-Lay
    Board Advisor

    Mr. Garcia-Lay has over 25 years experience in the Beverage Industry with background as head of Quality and Production for the Bacardi Company Worldwide.