NUWI Quinoa Smoothie
NUWI is an organic ready-to-drink quinoa beverage. It launched in 2013 and is already listed in Whole Foods and over 200 accounts in NYC.
NUWI Quinoa Smoothie is a healthy snack/beverage that leverages on 4 expanding trends; Quinoa, Gluten Free, Natural & Organic, and Smart snacking. The ingredients are quinoa, fruit, agave. Retail price is $2.99 per 10 oz glass bottle. NUWI targets Millennials and health conscious consumers that generally shop at Whole Foods. While other products use quinoa as an ingredient, NUWI is the first in market with a quinoa based ready-to-drink beverage