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nuvoH2O

nuvoH2O's proprietary citric acid technology is the all-natural solution to hard water build-up for residential and commercial appliances.

  • Stage $5M in TTM Revenue
  • Industry Consumer Products
  • Location Kaysville, UT, USA
  • Currency USD
  • Founded January 2009
  • Employees 22
  • Website nuvoh2o.com

Company Summary

nuvoH2O has developed a proprietary salt-free, citric acid-based water softening technology that effectively prevents hard water build-up on plumbing & water-based appliances. It is the only water softener proven to remove existing scale and add up to 30% to the life of water-based appliances. nuvoH2O costs 50-80% less than salt-based water softeners, produces no waste water and requires no electricity, so it is cost-effective and eco-friendly.

Team

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    Laird Washburn
    CEO & Founder

    Laird is a seasoned senior level executive with deep experience in start-ups, mergers and acquisitions and the commercialization of emerging or disruptive technologies. He founded nuvoH2O in 2009, having secured the residential worldwide rights for the Company’s citric acid-based scale control technology in 2004. Prior to nuvoH2O, Laird co-founded The Ensign Group [Nasdaq: ENSG], a network of skilled nursing and assisted living facilities, and se

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    Scott Wilson
    President

    Scott has led both Fortune 500 companies and venture-backed start-ups, but has a particular affinity for earlier stage companies and high growth environments. He has been part of some great successes, including the early years of AOL, a venture-backed manufacturing solutions provider called North Systems and GolfNow.com, which he helped to build from start-up to acquisition by a Fortune 500 company. Scott attributes his success with these venture

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    David Washburn
    VP of Sales & Marketing

    David has spent most of the last four years building the nuvoH2O brand and wholesale channel. He has more than 20 years’ experience in jumpstarting entrepreneurial start-ups across industry verticals both domestically and abroad. With his business start-up, channel building and marketing expertise, he has managed multiple products from concept to successful release and has directed a dozen key product line launches in five separate start-ups. Amo

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    Perry Christensen
    Controller

    Perry is a seasoned senior finance executive with expertise across a broad spectrum of industries, including Software, Internet Marketing, Transportation, Logistics, Mortgage, Insurance, Construction, Manufacturing, International Management and Government Sector. He also brings a strong entrepreneurial background, having founded several successful companies including PC Mortgage, Scan Pro, and Lender Solutions, which grew to $5 million in less th

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    Sean Terry
    Board Member

    Sean has been with the Company since its inception in 2009, and is in charge of product development and manufacturing. Sean began his career in the family business as a sales director at Systems IV, a manufacturer of water filtration systems for home and commercial applications. After spending 5 years in residential filtration, Sean was promoted to VP of Marketing for the commercial filtration division. Under his leadership, Systems IV secured co

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    Jeffrey Duke
    Board Member

    Jeff is founder and Managing Partner of Castlewood Development, a Utah-based residential and commercial development and construction company. Before founding Castlewood Development in 2001, he was Managing Director for the Rocky Mountain States and then Chief Investment Officer at BRE Properties, Inc., currently a $3.85 Billion NYSE Real Estate Investment Trust headquartered in San Francisco, CA. Prior to BRE, Jeff was a Division Partner with Tra

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    Dan Lybbert
    Board Member

    Dan is CFO of Castlewood Development, Inc. Dan has served on the boards of several public and private companies, and is experienced in senior level management and administration. Prior to joining Castlewood Development, he acted as CFO of Salisbury Development LLC, Challenger Schools, Staker Paving and Construction Co. Inc., and as Vice President for Huntsman Packaging Corporation and partner in a California CPA firm. Dan has also taught accounti

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    Sterling Tanner
    Board Member

    Sterling is President and Executive Director of the Forever Young Foundation, an organization founded by Pro Football Hall of Fame quarterback Steve Young and dedicated to the development, strength and education of children. Previously, Sterling served as CFO and Managing Director of Anasazi Foundation, a no-profit organization serving youth with substance abuse, emotional and behavioral concerns. He also spent several years in the for-profit sec

Advisors

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    Burt Ringwood
    Lawyer
    Unconfirmed
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    Perry Christensen
    Accountant
    Unconfirmed

Previous Investors

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    Laird Washburn
    Unconfirmed
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    Friends and Family
    Unconfirmed