Born in 1976, Luis grew up in Miami where his up-bringing was a hybrid of two cultures: equal parts Cuban and American. Luis was drawn to the arts, fashion and buildings. He attended Cornell University where he received a Bachelor of Architecture in '99; graduating at the top of the class and receiving honors for his thesis project. In NYC, he worked as a design architect at the design firms of Kohn Pedersen Fox and Jeff Hutchinson & Assoc.

Greg began his career at The WB! before founding Roxbox Media: a pioneering marketing firm that served EMI, Sony, Universal and Warner Bros. As CEO he lead its acquisition by First Manhattan Ventures. Greg then served as strategist for Omnicom's Rapp Collins, leading its largest account: Mercedes-Benz. Greg graduated from the University of Rochester and completed MBA-level studies at Rochester’s Simon School of Business.

James has worked with NUMBER:Lab since 2007. He is responsible for all aspects of sales, fulfillment & distribution. He also manages N:L's in-house showroom, co-coordinates tradeshow participation & is responsible for customer-relations. Since James has been with the Company, N:L's revenue has increased from ~$170k in 2007 to ~$650k in 2011. James is a graduate of the University of Kansas with a degree in Advertising & Marketing.