After our first retail sale in May, NüBrü Coffee is now on the shelves of over 20 Front Range stores in Colorado, including several Whole Foods Markets and Natural Grocers. The ready-to-drink coffee market is a huge market with many distribution channels, including retail, foodservice, vending and convenience. Our coffee is different from other bottled coffees because it is less acidic thanks to a brewing process that uses cool, not hot, water.