New Bohemia Brewing Co LLC
A Santa Cruz brewery focused on European-style lagers has a significant niche opportunity as the craft beer market matures in Northern California.
- Stage $500K in TTM Revenue
- Industry Food and Beverage
- Location Santa Cruz, CA, US
- Currency USD
- Founded August 2012
- Employees 16
- Incorporation Type LLC
- Website nubobrew.com
Company Summary
New Bohemia Brewing Co (aka NuBo) is a Santa Cruz-based brewery that specializes in European style lagers that fill the space between macro beers long popular in the US and hoppy bitter ales that have defined craft beer. Our flagship style is the Czech Pilsner, which emerged from Bohemia in the 19th century to become the most popular beer style globally. Today it is the fastest growing segment in craft beer. Santa Cruz is the New Bohemia.
Team
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Co-Founder and MarketingMike has managed and led multiple businesses and campaigns, both local and national in scope. A UCSC graduate, he worked at local businesses like Bonny Doon Vineyard and Upper Crust, then lived in Central Europe (Slovakia) as a Peace Corps Volunteer, where he encountered Czech beer and culture. He teaches at Stanford's Graduate School of Business, where he also studied.
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Co-Founder and BrewmasterA graduate of UCSC, Dan has beer brewing professionally for eighteen years, with experience in both Germany and the US. He was a brewmaster for Gordon Biersch in San Jose, and brewed for Trumer Pils in Berkeley. He has served as executive director of the South Bay Brewers Guild and founded NuBo to produce beers made with traditional European methods not widely used on the West Coast.
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Head of Sales and COODonovan led a sales team for American Tower while taking brewing courses through UC Davis. With a deep passion for beer, and a love for building an organization, he joined NuBo in late 2016 to oversee its growth through self-distribution. Today, he leads our sales and taproom teams.
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