Nouvelle / Silk95Five

Upending the silk market with a sustainable, affordable luxury brand in a trademarked washable stretch Silk95Five. On-demand mnf/vertical/digital opportunity.

  • Stage $1M in TTM Revenue
  • Industry Fashion
  • Location Palm Beach, FL, USA
  • Currency USD
  • Founded May 2015
  • Employees 6
  • Incorporation Type LLC
  • Website nouvellepalmbeach.com

Company Summary

Prior to the launch of Silk95Five, the high cost and maintenance of traditional silk was prohibitive to many. 'Silk 95' enhances the best features of traditional silk by adding washability, breathability and stretch for comfort. To date, the company has sold over $1.6M, to premier specialty stores in the US and internationally. The impact of Covid-19 accellerated the DTC launch of this year-round, sustainable, affordable luxury brand.

Team

  • Joanne Snodgrass
    CEO/Creative Director

    -30 years international experience as an entrepreneur, specializing in product development, branding and business growth.
    -1994-2006 Successfully launched and exited STAR Specialty Paper Manufacturer and Distributor (S Africa/UK) - R38M
    -2004-2011 Founded and managed VIA Pelle Luxury Accessories (Dallas, TX) - $600K
    -2011-2014 Co-founded and managed Athena Plastic Surgery and Medspa - $2.8M
    -2011 Nouvelle Resort LLC
    -2015 Nouvelle/Silk95Five

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