Nots! Snacks is an innovator in Clean Label snacking. Clean Label, the next food mega-trend, focuses on simple, less-processed ingredients. Snacking now represents over half of all eating occasions. Nots! addresses both with uniquely healthy foods that deliver on multiple dietary attributes to a wider range of consumers than anyone else. Designed to appeal to mainstream consumers, Nots! is a food that everyone wants to eat and anyone can.