I founded Noshi in New York in 2015, mainly in response to my kids being picky eaters. Research shows that kids are far likelier to eat food which they've helped to prepare, either in the kitchen or at the table. I took this info and combined it with kids' obvious love of drawing and created Food Paint, the 1st to market kids' condiment. It's a set of 3 tubes of different-colored organic fruit puree that kids can paint on their food and then eat.