Bygg Foods, Inc.

The premium plant protein people actually finish — self-manufactured, 76% margins, 43% repeat rate, from a repeat CPG founder.

  • Stage Product In Market
  • Industry Food and Beverage
  • Location Petaluma, CA, USA
  • Currency USD
  • Founded October 2022
  • Employees 2
  • Incorporation Type C-corp
  • Website getnorsecode.com

Company Summary

Bygg Foods, led by repeat CPG founder Smári Ásmundsson, makes NØRSE CØDE — the premium plant protein people actually finish. Built on its proprietary SmoothBlend formulation, it wins on taste and digestion where competitors fail. Self-manufactured in Petaluma at 76% DTC margins, with a 43% repeat purchase rate and 65.6% reorder retention. $240K+ revenue on under $25K outside capital.

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