NOOD was created to serve the un-catered for 5 million consumers in the UK who Mintel tell us choose whole leaf tea. NOOD reinvemts the way we drink tea because it offers whole leaf tea in a new, ethical tea bag. Trialled with Tesco(Irl), NOOD is now in over 100 Irish stores and on central distribution. We launch shortly with Sainsburys, Waitrose & Tesco in the UK. The brand sells, it's a growing market and it's easy to demonstrate profitability