NOA Potions AB

NOA Relaxation is a beverage with natural herbs that contributes to less stress and increased focus inspired by the Swedish nature.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Stockholm, Sweden
  • Currency SEK
  • Founded October 2013
  • Employees 10
  • Website noarelaxation.com

Company Summary

NOA Relaxation is an award-winning beverage with natural herbs that contributes to less stress and increased focus (Green tea extract with L-theanine, Lemon balm). The company was founded by Noa Fridmark in late 2013 and the product was launched in Sweden and Norway in late 2014, using two different launch models to evaluate the best way to market. Since then NOA Relaxation has won a number of international awards: in November, 2014 ”best premium beverage” at WBIA – the largest beverage awards in the world, an international panel of industry experts deemed the complete branding concept and packaging to be the best in the world), in May 2015 NOA Potions AB won the title ”best company” in Business Challenge, a Swedish start-up competition and in September 2015 the company was awarded the prestigeous Red-dot design excellence award. NOA Relaxation has attracted strong international media coverage with 80+ newspaper articles and more than 140 bloggers writing about the company and product.

Team

  • Carl Ivarsson
    International Business Development Director

    Carl brings international management experience from various commercial leadership positions working with market leading consumer brands such as Thule and Electrolux in international markets. Carl has extensive experience in rolling out consumer brands in Europe and Asian. Carl also shows a strong track record in growing existing businesses in both mature and emerging markets as well as establishing new businesses in new distribution channels.

  • A majority of Dick’s experience is in governance, business processes, operations, logistics and IT. He has worked with Telecom operators such as Verizon, Tele2 and Vodafone as a contractor. His most recent position was as Head of Development for the Swedish operation with Post Nord, the largest logistics company in the Nordics. Previous to this Dick lived and worked in telecom and IT consulting in the UK for six years.

  • Nina has a wide experience from FMCG-marketing, business development and sales. She started her career in Unilever where she held positions both within category management and brand management. She worked 11 years for ABSOLUT vodka, built the brand in Latin America and was responsible for the Absolut brand globaly and then The Absolut Company global innovation department.

  • CEO & founder

    Noa was previously a management consultant, specializing in brand strategies at LynxEye with clients such as Carlsberg, Volvo and Absolut Vodka. As Scandinavian head of marketing at Gold Adam he took part in increasing revenues from 0-550 M sek in 1,5 years and listing the company in the stock market. He has also initiated several start-ups.

Advisors

  • Richard Törnblom
    Member of the advisory board at NOA Potions and CEO at LynxEye
    Unconfirmed
    Göran Lundquist
    Member of the advisory board at NOA Potions and former CEO at The Absolute Company
    Unconfirmed
    Robert Grenmark
    Member of the advisory board at NOA Potions and former GM at Red Bull Nordic.
    Unconfirmed
  • Jarno Vanhatapio
    Member of the advisory board at NOA Potions and serial entrepreneur and founder of Nelly.com
    Unconfirmed
    Christopher Rosenqvist
    Member of the advisory board at NOA Potions and associate professor at Stockholm School of Economics
    Unconfirmed

Previous Investors

Starting a startup?

Join the world's largest startup network for guidance, tools, and fundraising opportunities.

Get Started for Free