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Nios Shield

Nios Shield is the Ray-Bans of personal care: the first line in the world combining hair styling products with built-in SPF 15 sunscreen.

  • Stage Concept Only
  • Industry Consumer Products
  • Location New York City, NY, USA
  • Currency USD
  • Website

Company Summary

NS offers incredible hair styling + hair color and texture shield + scalp sunburn and cancer protection, all in one product. Hair styling with SPF is virtually non-existent on the market and answers an obvious need - color/UV hair protection is already 2 of top 5 reasons women choose hair products (Mintel's U.S. Haircare report, 2011) and scalp cancer is a something few protect from. We aim to change that and open a new category in hair care!


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    Josh Gordon
    Founder & CEO

    An entrepreneur at heart, Josh faithfully fulfilled his mother's dream of becoming a doctor and moved into start-ups. In 2009 he used $8k to launch his 1st business that now has 7 employees and $0.5M$ revenue. In 2012, he launched NOYA, a line of natural cosmetics in 170 stores and is launching Nios Shield in summer 2013. Josh served as an army squad commander and holds a bachelor's in Neuroscience and Behavior from Columbia and an M.D. from NYU.