Ninja Metrics quantifies influence among people in any social system. We measure it in dollars, time, ad impressions, etc.
We are an advanced analytics company that has built proprietary technology under contracts and grants from the Army and CIA. We have transitioned this tech to the private sector and are able to deploy systems that literally measure the influence among people. We can say that a person has X dollars in spending, but is worth an additional Y dollars due to their influence of others. This unlocks 20-50% of all spending decisions to companies.