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Ninja Metrics

Ninja Metrics quantifies influence among people in any social system. We measure it in dollars, time, ad impressions, etc.

  • Stage $1M in TTM Revenue
  • Industry Business Products
  • Location Redondo Beach, CA, USA
  • Currency USD
  • Founded March 2010
  • Employees 9
  • Website

Company Summary

We are an advanced analytics company that has built proprietary technology under contracts and grants from the Army and CIA. We have transitioned this tech to the private sector and are able to deploy systems that literally measure the influence among people. We can say that a person has X dollars in spending, but is worth an additional Y dollars due to their influence of others. This unlocks 20-50% of all spending decisions to companies.


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    Dmitri Williams

    Dmitri has a PhD in Communication and 15 years of experience in consumer and user psychology, testing, and analytics. The author of over 50 publications on gamers, metrics and online behavior, Dmitri has lead teams of 20 and 30 people for the past decade in contracts and grant work for the CIA, Army and National Science Foundation. He has served as an expert witness before the US Senate and his work has been featured in most major new outlets.

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    Jaideep Srivastava

    Jaideep has a PhD in Computer Science and is the author of over 300 articles on advanced data mining and machine learning. Jaideep is a world leader in the space, with 10 years of experience in industry, working with VCs, startups and on advanced technology systems including Amazon and Yodlee. He serves as the chief systems architect for Ninja Metrics.

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    Jim Sink
    VP Business Development

    Jim has over 20 years experience in industry, including time spent as a game designer, business development manager and CEO. He brings a strong set of managerial and business development skills, as well as experience with product development and innovating new technologies.

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    Peter Williams

    Peter has over 25 years of experience in Silicon Valley as an accountant, analyst and CFO. His specialty is projection modeling, as well as forensic accounting, and he has built several automated accounting systems in use around the US.

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    Jacob Powell
    Director of Engineering

    Jacob is a deployment and project manager with 10 years of experience leading teams. He has worked in a range of industries and projects, demonstrating the ability to bring products to market, form and lead teams, and execute a product vision.


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    Louis Dienes
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    Peter Williams

Previous Investors

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    Yuri Pikover & Tech Coast Angels (open round)