Juice Me Lovely™ is a start-up manufacturer of a vegetable juicer line and juicing program app targeted to women. The phase I juicer, Juice Me Lovely™, target market: women between the ages of 35 – 60. The phase II juicer, Juice Me Pretty, target market: women and teens between 15 – 25. Juice Me Lovely™ supports all aspects of health with a designer juicer along with a juice cleanse, nutrition, yoga and exercise program.
Juice Me Lovely™ will be launched initially through infomercial. The infomercial will be an effective marketing tool and serve as educational and demonstration modules to educate the consumer and further motivate them to utilize the nutrient dense properties of raw vegetables to adopt healthy lifestyle practices. We will be hiring a popular TV personality to promote Juice Me Lovely™. Much like the George Foreman Grill, once Juice Me Lovely™ hits certain revenue sales, we will develop key sales channels with major retailers such as Target, and Walmart.