Default company panoramic image

Next Principles Inc.

Social analytics and engagement platform helping companies analyze, engage and integrate their social interactions with their CRM systems

  • Stage $500K in TTM Revenue
  • Industry Internet / Web Services
  • Location Milpitas, CA, USA
  • Currency USD
  • Founded December 2010
  • Employees 8
  • Website

Company Summary

Our integrated SaaS platform allows companies to provide a consistent customer experience. We enable actionable analytics, engagement and integration to CRM systems and have won many industry recognitions. We have already delivered quantifiable top and bottom line benefits to our customers. Furthermore, our partnerships with Microsoft, SAP and SugarCRM are increasing our customer traction and value we provide.


  • Default avatar
    Satya Krishnaswamy

    Built SAP’s CRM practice in Asia to $15M. Led design thinking & PaaS at SAP. Functional skills: Sales, business development, product management, design thinking. Companies: SAP, Accenture.

  • Default avatar
    Surendra Gade
    Head of Engineering

    Built highly scalable systems for Financial Services and Transportation. Led SaaS enterprise software company. Functional skills: Software architecture and engineering. Companies: Sun, Wells Fargo, SABRE.

  • Default avatar
    RG Subramanyan
    Head of Operations and Business Development

    Built SAP’s SaaS infrastructure. Led ~25 CRM implementations at SAP. Functional skills: Operations, sales, business development. Companies: SAP, Reliance.

  • Default avatar
    Ted Sapountzis
    Head of Marketing & Product Management

    Built SAP’s social media practice. Led SAP’s SaaS analytics business. Functional skills: Product management, marketing, analytics. Companies: SAP, McKinsey, JDA Software, SABRE.


  • Default avatar
    Anthony McCusker (Goodwin Procter, LLC)
    Default avatar
    Duane Claunch (Ravix Group)

Previous Investors

  • Default avatar
    Paul Wahl, Alex Ott, Les Hayman, Darcy LaLonde
    Default avatar
    Jos Sluys, Klaus Zimmer, Andy Honess, Paul Melchiorre
    Default avatar
    Rick Pitts, Raul Vejar, Ted Sapountzis