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Next Principles, Inc.

We enable customer-centric business processes through an integrated cloud based customer engagement suite

  • Stage Full Product Ready
  • Industry Software
  • Location Milpitas, CA, USA
  • Currency USD
  • Founded December 2010
  • Employees 8
  • Website

Company Summary

We are a Social Analytics and Engagement enterprise software company. Our solution helps companies seamlessly analyze data from Social Media channels, engage back on those channels and integrate with existing CRM systems. Our customers, which include SAP, EMC and Ariba, use it to enable a variety of Marketing and Customer Support use cases such as analyzing campaigns, engaging with influencers and providing integrated customer support.


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    Satya Krishnswamy
    Founder and CEO

    20+ years consulting, sales, business development and product management at Accenture and SAP . Built SAP’s CRM practice in Asia, led design thinking and PaaS offering at SAP.

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    Ramalingam Subramanyan
    Head of Operations & Business Development

    30+ years operations, consulting, sales and business development at Reliance and SAP . Built SAP’s On-Demand operations infrastructure, “Platinum” consultant in SAP CRM Customer Service.

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    Surendra Gade
    Head of Engineering

    20+ years software architecture and development at Sun, Wells Fargo and American Airlines. Entrepreneur, led SaaS enterprise software company.

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    Ted Sapountzis
    Head of Product Management & Marketing

    20+ years product management, marketing and strategy consulting at SAP, McKinsey & Co. SABRE, and a startup. Built Social Media practice and led SaaS analytics business for SAP.


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    Anthony McCusker (Goodwin Procter)

Previous Investors

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    Paul Wahl (CEO Causata, CEO-In-Res. Accel Partners; ex-President, Siebel/SAP)
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    Alex Ott (Qlikview board member, CrossContinental Ventures Founder; ex-GM / CEO, Siebel / SAP)