NEWTEON is a distribution network specialized in electric bikes and electric scooters
VISION: NEWTEON would like to be the reference for the electric bike in France & Belgium in 5 years
MARKET: The e-bikes market in France growth more then 100% in 5 years in France. In 2014 the market grouwth 37% with respect to 2013
PRODUCTS: The electric bike is one of the most effective answer to the urban mobility problem
DISTRIBUTION: The electric bike is a technology product, and that push 60% of customers toward a specialist shop in search for advice and experience
COMPANY: NEWTEON has been founded in 2006 and has a large experience in the distribution of products related to the sustainable mobility
OBJECTIVE: To develop a distribution network specialized in electric bikes and scooters, in France and Europe, highly visible and profitable
NEWTEON KEY DIFFERENTIATION AND SUCCESS FACTORS:
- TEAM ⇒ a motivated, competent and dynamic team of professionals
- NETWORK ⇒ a solid network of long-term suppliers and commercial partners
- FOCUS ⇒ electric bicycles and scooter for sustainable urban mobility and e-Sport
- EXPERIENCE ⇒ 8 years experience in distribution of clean energy products
- INNOVATION ⇒ new ideas and products, like the “forfait mobilité” for B2C and B2B
- BRAND ⇒ a strong brand in France and Belgium
BUSINESS MODEL - NETWORK: The distribution network is the main strategy development: NEWTEON will set up different level of partnership to generate business volume, purchasing power and economy of scale.
BUSINESS MODEL - TOOLS: NEWTEON works on tools (IT, eCommerce, processes, and so on) that will secure a competitive advantage for the network
BUSINESS MODEL - PRODUCTS: Search the best products in the market, negotiate the best commercial conditions, innovate with offers and services to maximize the demand and optimize the profitability. Once a confortable network in place, NEWTEON would like to start its own private label.
SWOT: NEWTEON has the experience to face the growth of the market
TEAM: NEWTEON has a competent, reactive and motivated team with 8 years experience in the sustainable mobility business
SALES FORECASTS: The market in France is growing 15-17% par year (average), and our best shops growth 50%. Our next objective is Belgium, where the market is still growing 3 digits.
KPI: The company break even in Year 2, and reach a very comfortable net margin in year 4 and 5
SENSIBILITY: The business model is quite stable with volume variations
SITUATION TODAY: NEWTEON needs 10 shops to be profitable, we have today 4 shops. We are opening 2 shops beginning 2016. We need to finance the actual development of the company until we reach 10 shops.
FINANCIAL NEED: NEWTEON is looking for a total of 1 M€ financing (with a first round of 300KEUR) to
- NETWORK ⇒ start up 2 pilot shops in Bruxelles and Paris
- BELGIUM ⇒ start up of the activity in Belgium, one of the fastest growing market in Europe
- BRAND ⇒ rump up awareness and settlement of NEWTEON brand