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NewsiT helps brands and media engage and monetize users by crowd-sourcing content & verifying it in real time for accuracy and relevance.

  • Stage Full Product Ready
  • Industry Mobile
  • Location Washington, D.C., DC, USA
  • Currency USD
  • Founded September 2011
  • Employees 4
  • Website

Company Summary

NewsiT is a mobile and social platform that crowd-sources, vets and verifies original content and posts from social media - helping brands, businesses and media cut through the ‘social noise’ with a clear signal of accurate and actionable information and makes partners’ communities more effective and viral. Algorithms, rating and reputation scoring systems ensure trusted content and connection in real time.


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    Melinda Wittstock
    Founder & CEO

    Melinda's grandmother told her she was disruptive with her first business, age 5. She is an entrepreneur, proven C-level executive and award winning journalist who has mastered just every job in news, across TV, radio, print and web. My career spans The Times of London, BBC, ABC News, MSNBC, Financial Times, CNBC and Capitol News Connection, the news agency she founded 9 years ago as its CEO. She's driven ratings, revenue and results.

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    Craig Zingerline

    Craig is an innovator and 'hands on' technologist and brings deep product development and strategy to NewsiT. Craig excels at building and running technical teams, managing full lifecycle product development, providing hands on development and user experience design, and pragmatic leadership in lean/agile development methodologies. Craig is a founder of multiple start-ups, including Upthought, Bracketeers, Barrel of Jobs.

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    Matt Prohaska
    SVP Sales & Business Development

    Matt is a 20-year expert in digital advertising, social media and technology, and has sold or managed teams selling $2.5bn in digital / mobile ad revenue in past 13 years. His career spans Sesame Workshop, Hulu, NBC, CNET and AOL, where he led the 160-strong sales team and handled $1bn in sales revenue. In 2009 the AOL team was ranked #1 for quality sales by 200+ agency executives. He has founded 4 companies.

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    David Lawrence
    Senior Technology Advisor

    David is an enterprise data architect and expert in predictive markets, SEO, SoA and analytics, who has driven results at Plum Choice, State St. Bank, Pzifer, Paine Webber, Gartner Group, ProFlowers and DoubleClick.

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    Bruce Potter
    VP Editorial

    Bruce is a seasoned media executive, most recently the top news executive in the Publishing Division of Media General Inc. He was a regional publisher, where he led the transition of a group of daily and weekly newspapers to digital media.


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    Bingham McCutchen; Covington & Burling
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    Wilhelm & Associates

Previous Investors

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    Award: WeMedia PitchIt! Challenge, Bootstrapping / Founder
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    Convertible Debt ($500,000) Accredited Angels
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    Equity Bridge ($518K, closed 9/30/12 valuing company at $3.5m post)