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New Futuro

New Futuro is a purpose driven, Hispanic education community helping Latino families get their students into college and beyond.

  • Stage $3M in TTM Revenue
  • Industry Education
  • Location Chicago, IL, USA
  • Currency USD
  • Founded December 2010
  • Employees 35
  • Website

Company Summary

Creating the largest Hispanic education community in the world on a scalable, “high-touch, high-tech” platform that provides millions of members with ongoing, culturally relevant, personalized college and career guidance, scholarships and professional connections to help them achieve their education and career goals. This large and rapidly growing community is monetized through marketing, recruiting, and premium solutions.


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    Peter Wilkins
    CEO & Co-Founder

    Prior to New Futuro, Pete worked with KKR Capstone (KKR’s operations group) as the President of PRIMEDIA Healthcare where he turned around the organization from record losses to record profits and built one of the premier online physician communities. Before PRIMEDIA, Pete successfully served in senior sales and marketing roles for two technology start-ups that collectively sold for more than $2.8 billion.

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    Marty Castro
    Chairman & Co-Founder

    Marty is the son of Mexican immigrants; he was the first in his family to graduate from college. In addition to his distinguished career as a lawyer, Marty has been an active leader in community, civic and philanthropic organizations, as well as blue ribbon and governmental committees. Most recently, Marty was appointed by President Barack Obama to the Chair of U.S. Commission on Civil Rights Commission.

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    Laura Sanchez Greenberg

    Laura supercharged revenue and profit growth at V&V Supremo Foods. She led the oldest Latino dairy manufacturer to unprecedented sales growth from $27 million to $82 million while optimizing operations for impressive earnings. In her role, she directed sales operations and customer marketing. Prior to V&V, Laura was an instrumental sales leader at the Tribune Company. Laura has an M.B.A. from the University of Chicago Booth School of Business.

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    Elkin Arredondo
    VP of Partnerships

    With both a bachelor’s and master’s degrees in business from Florida International University—Elkin navigated corporate and entrepreneurial worlds and landed a career in education technology. At both the Princeton Review and Kaplan, he built premier partnerships and developed strategies to bring economic and educational opportunities to working class families.