New Foundation Farms

We are bringing about the iPhone moment in the food system - healthy food from healthy farming & in healthy nature can be a new normal within a generation

  • Stage Product In Development
  • Industry Agriculture
  • Location Staverton, Totnes, UK
  • Currency GBP
  • Founded July 2019
  • Employees 10
  • Incorporation Type Other
  • Website newfoundationfarms.com

Company Summary

Regenerative approaches to food & farming have prepared an iPhone moment in the food system - healthy food, farming & nature can be a new normal within a generation.

We are building a scaled, vertically-integrated company which farms, processes and home delivers to execute this vision in the UK. After 4 years R&D, we are ready to start operations with a 1st hub on 250 acres. Our goal is 60 000 acres under management within in a decade.

Team

  • Co-Founder & Collaborative CEO

    Marcus is a deep systems thinker with a strong entrepreneurial drive, on a mission to disrupt the status quo. He established and scaled direct-to-customer sales of organic meat boxes for the UK’s leading organic vegetable box business Riverford, helping it grow into the huge brand it is today.
    He has co-authored a substantial research piece on the combined economic and ecological potential of agroecological approaches.

  • Co-Founder & Collaborative CEO

    Educated at Oxford University, Mark’s business career included a decade on the executive committee of a South African multinational with operations in 30+ countries.
    As the executive responsible for investor relations in two listed companies, he has worked extensively with investors worldwide.
    He has served in numerous leadership roles in society including Founding Chair & CEO of the Globally Responsible Leadership Initiative.

  • CFO/COO

    Part entrepreneur, part finance professional (CIMA accountant ACMA, CGMA / CPA UK Investment Management Certificate), part environmentalist with 15+ years’ experience in investment banking & asset management working at Deutsche Bank, JP Morgan & Cairn Capital. He combines private sector experience with commercial finance, marketing & distribution, & sustainability expertise gained working with start-ups like Riz, ‘now, sit down’, and more.

  • Director of Farming Operations

    Clare is a practising regenerative farmer with a wealth of experience at policy and corporate level. She developed assurance standards with Red Tractor; Food & Farming policy with the NFU; ran farming groups and worked towards sustainability goals with UK retailer Sainsburys; all aspects of meat supply chain with Daylesford; and managed regenerative consultancy programmes with large brands such as McDonald’s and Arla at FAI.

  • Head of Knowledge Exchange

    Initially, Glen studied food science and nutrition. As he learned more about the industry and the breaking BSE crisis, he felt pushed into another career, disillusioned with the way our food was produced and marketed to us. He then focussed on the creative industry as a high-end advertising photographer and videographer, only to come back as the co-founder of the regenerative challenger brand The Ethical Butcher in the UK, and now with NFF!

  • Head of Research & Development

    Annie holds a PhD and is a food systems expert and experienced project manager who has 10+ years’ experience providing consultancy and research to large food brands on the sustainability and regeneration of their supply chains. She has worked with a variety of agrifood stakeholders from retailers (M&S, Sainsburys, IKEA), and NGOs (World Animal Protection, Eurogroup for Animals) to Academic institutions and recently, the Dutch Government.

  • Senior Non Exec & Director of Land Partnerships

    Kevin has spent the last 35 years in estate management, overseeing projects and providing strategic advice on over 1,000,000 acres in the United Kingdom and Europe.
    His management expertise extends beyond farming to forestry and amenity woodland, wildlife and game including fisheries, and has a deep understanding the various agri-environment schemes currently in place in Great Britain.
    Kevin acts as NFF's Senior NED.

  • Direct of Brand & Marketing

    Kirsty is a strategist, marketer and advocate for impact strategies in business. She has worked at creative agencies in London and New York for 15 years.
    Her work in a changing world led her to gain an MSc in Sustainability and Responsibility at Hult Business School.
    She was Brand & Marketing Director at Leon (the naturally fast food restaurant), overseeing international restaurant expansion, menu development and a range of partnerships.

  • Non-Exec Director

    Sustainability consultant with over 17 years of experience of working and travelling across global food systems. She is utterly fascinated by how we collaborate to transform the way we shape our planet for future generations.
    During her time at some of the UK’s largest food retailers like the Co-op and Waitrose, she has fostered collaborative relationships from farm-to-fork.

Previous Investors

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