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Never Liked It Anyway

Never Liked It Anyway is eBay for breakups. It's a place where once loved gifts from once loved lovers get a second chance.

  • Stage $500K in TTM Revenue
  • Industry Consumer Products
  • Location New York City, NY, USA
  • Currency USD
  • Founded January 2012
  • Employees 0
  • Website

Company Summary

Never Liked It Anyway has been live for a year and a half. The concept has been loved by consumers and the press alike; appearing in NYT, Washington Post, Huffington Post, GMA and more! While its roots are in e-commerce, the true value of the site comes from its ability to cross into the entertainment world. We are currently working hand in hand with Bravo and CAA to develop a reality show based off the site.


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    Annabel Acton
    Founder & CEO

    Annabel has taken NLIA from idea to execution; all while working a full-time job. Annabel enjoys giving chaos structure and always works towards actionable outcomes while keeping an eye on commercialization and impact. Annabel is energetic, ambitious, sociable and ready to take NLIA to the next level. Annabel has 8 years experience working in branding, marketing and innovation.

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    Vika Opisenko
    Operations & Community Manager


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    Eugene Smith