The majority of over 50s feel that brands aren’t interested in them.

Existing over 50s sites don’t support a broad or interesting range of topics.

And they are elitist, not inviting to the over 50s generally.

By design, NEUVYNE addresses the problems and opportunity through its online magazine where active, vital and switched-on male and female over 50 get relatable content to read and products and services to buy that match their interests.