NeuroApplied

We reveal consumers' thoughts about brands without asking consumers directly.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location Tel Aviv-Yafo, Israel
  • Currency USD
  • Founded June 2016
  • Employees 4
  • Incorporation Type Other
  • Website neuroapplied.com

Company Summary

NeuroApplied introduces a disruptive tool for consumer insight. Based on deep scientific expertise in NeuroCognition theories, the company has developed an online game to measure the subconscious perception that consumers have on brands. Having a quantified segmented perception map, marketers can efficiently focus their campaigns to influence consumer behavior! Our vision is to become the standard market research method for measuring perception!

Team

  • Chief Data Officer and Co-founder

    Dr. Elhanan Meirovithz is a cum-laude neurophysiologist from Bar-Ilan University, who played a key role in clinical and pre-clinical research. Elhanan was in charge of developing data projects that include hands-on experience with databases, data integration, synchronization, analytics, and statistics. In NeuroApplied, Elhanan combines his scientific expertise with his data science & software development skills.

  • Chief Scientist and Co-founder

    Dr. Inna Schneiderman is an enthusiastic neuroscientist who has led scientific projects through all stages of research, from innovative idea though research conduction and data analysis to publishing in leading scientific journals. She brings her expertise in research methods, cognitive models and algorithms to advance NeuroApplied's technology innovation.

  • CEO and Co-founder

    Lior brings 24 years of Business experience. Before establishing NeuroApplied, he was VP of Marketing & BD at ThetaRay, Prior to ThetaRay he was at Allot Communications as VP of Business Development. Previous positions include AudioCodes VP of Marketing, VP of BD at BridgeWave Communications, and VP of Product Management at Orckit.
    Moyal holds a B.Sc. in Physics and Mathematics from the Hebrew University, and an MBA from the Tel-Aviv University.

  • Gilad brings years of experience in the software development industry. His specialty is in system design and hands-on development execution. Most of his development projects implement machine learning and game theory strategies.
    He provides end-to-end solutions for SaaS solutions, closing the implementation gap between Back-office server design and mobile applications. His Web architecture design thinking is a real contribution to NeuroApplied.

Advisors

  • Gal Nachum
    Unconfirmed

Previous Investors

  • Incentive
    Unconfirmed

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