We are building a video game that allows players to create their own worlds and games using tools given them. Our code will allow us to collect behavioral data and use it to change the game on an ongoing basis in the image of the player preferences. The tech applies to a variety of non-gaming fields. Our customers are online gamers, primarily the 15 millions paid Minecraft players. Target audience is 65% male, 35% female, age range is 6 to 40.