Carlos holds a Law degree by the Universidad Autónoma de Madrid and an MBA/MBI masters degree by the Rotterdam School of Management, obtained in 1997. He is also a certified director in Corporate Governance by the IC-A (Spanish Association of Directors).

Carlos has over 25 years of experience in different tech companies, such as NCR, AT&T, eBay, Icon Medialab, Grupo Santander, Grupo Intermark and Futurespace.

He is a psychologist, full stack digital marketer and data-native.
With more that 15 years of experience in the digital environment has worked for several agencies and blue-chip companies such as Fiat, Axel Springer, Telefonica or El Corte Inglés. His last position was Head of Analytics/BI at Idealo, in Berlin. He is a member of the Digital Analytics Association, and Professor of Marketing at the IED (Istituto Europeo di Design).