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Making SMB ecommerce online analytics automated & actionable for any business user.

  • Stage Full Product Ready
  • Industry Business Products
  • Location Brezovica, Novo mesto, SI
  • Currency USD
  • Founded October 2011
  • Employees 4
  • Website

Company Summary

Internet analytics is broken. There are so many data sources and so much complexity that it has become so complex that it's almost impossible for SMB online retailers to utilize their data for growth. NeedleFound solves this problem and helps them grow profits faster by giving them actionable automated insights from their existing data, but pre-analyzed to immediately uncover the hidden needles in their online marketing data haystacks.


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    Rok Hrastnik

    Before starting NeedleFound, Rok built Studio Moderna Group's (largest Direct Response TV & multi-channel retailer in Europe) online retail business almost from scratch in 22 Central & Eastern European countries, to the team of over 150+ internet marketing professionals, managing more than 130 webstores across the region, turning the company one of the leading online specialty retailers in the region.

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    Tomaž Tomšič

    Since 2002, Tomaž has been planning and developing cutting-edge online ad and measurement solutions. Ad servers, centralized online ad reporting systems, mobile advertising and other tools that are today used by more than 80% of top online media in Slovenia.

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    Luka Andrejak
    Lead Developer

    As the development powerhouse behind NeedleFound, Luka makes sure that all of our online analytics ideas come to life.

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    Renata Blatnik
    Data Scientist

    Renata has been working as a software engineer since 2006, most recently as a Senior Software Engineer at Stirya Inc. in New York, working on various big data projects, mainly for a major telco client. She has a B.Sc. in Applied Mathematics and is completing her Masters in Statistics and Actuarial Studies.