Rickard is an experienced data analyst, who has led the scientific team behind the innovation of Needl. Rickard has experience from working as a web analyst for some of the largest companies in Sweden since 2008, where he has helped them both to define their strategies and goals, as well as implement and optimize them. Google Analytics has been his primary tool throughout his career.

Phil has over 25 years experience in the IT industry as both a developer and development manager. In 2010 he led the team that built an office suite for Corel Inc (Corel Office) and has worked on a number of smaller projects for the BBC. Phil spent a year doing statistical research at the Institute of Hydrology and has a degree in mathematical modeling - both of which, are handily employed when developing big-data solutions for Needl.