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We help consumers discover personalized product recommendations from health experts, and take simple steps to improve their health.

  • Stage Prototype Ready
  • Industry Consumer Products
  • Location New York City, NY, USA
  • Currency USD
  • Founded January 2013
  • Employees 2
  • Website

Company Summary

Naturelle is a personalized health & wellness coaching service, combined into an eCommerce platform. We help Americans take simple steps to improve their health, by connecting them to personalized, expert advice on their lifestyle, diet and nutritional supplement needs. About half our recommendations are products that the consumer can buy on the site, the rest are free lifestyle and nutrition tips.


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    Fabrice Lesaffre
    Co-Founder (Product & Operations)

    Fabrice has 6 years of experience in high-growth firms (Cleantech startup, management consulting boutiques). He is a graduate of Harvard Business School and a 6th generation entrepreneur ($1B+ family business in the food/nutrition space).

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    Rachel Lin
    Co-Founder (Marketing & User Acquisition)

    Rachel is a fashion & beauty marketing expert (PR, events, brand strategy). She previously worked for Sailthru (email marketing) and has also worked on a number of start-up projects. She is an NYU graduate.