Naturbased, Inc.
Tomorrow's sustainability today.
- Stage Full Product Ready
- Industry Consumer Products
- Location Ft Lauderdale, FL, USA
- Currency USD
- Founded December 2016
- Employees 8
- Incorporation Type C-corp
- Website naturbased.com
Company Summary
Did you know that only 3% of home care products sold in the US are eco-friendly? Sadly, everyone knows green doesn't clean. Introducing Naturbased, creators of the first renewable home care products that outperform & replace top chemical brands including Tide®, Windex, Febreze & others. Our professional strength family-safe products are purchased by everyone, not just green buyers, making our market 30X larger than all green products combined.
Team
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Founder & Chief ExecutiveA visionary entrepreneur driving concept-to-consumer for 35 yrs, Benjamin has launched products in over 85,000 US retail stores. He has established new ventures with Walmart, Amazon, Disney, Silver Seas, Crayola, & Apple - ask him about selling Safari® to Steve Jobs in 2002. He enjoys building an accomplished management team who may not always have all the answers up front, but nimble enough to find the right solutions to unique growth problems.
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Chief Marketing OfficerLinda is an innovative marketing & public relations executive who has been building brands and implementing direct to consumer campaigns for over 30 years. She has been voted one of the “200 Most Powerful Women in Travel” and has won Best in Travel Awards four times.
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Chief Revenue OfficerNeil is an accomplished sales management leader experienced in driving corporate revenue for 35 years. His work in consumer travel generated has in excess of $80 million annually. He joined the entrepreneurial world in 2010 when he founded Globe Travel Media in 2010 serving the UK, UAE, Brazil, China & more.
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Chief Innovation OfficerChris has been the driving force behind R&D and new product development for his family’s line of consumer products since 2006. In 2010 he co-created Naturbased’s renewable cleaning technology with Dr. Harwell, Oklahoma University, and has since worked with BASF, DOW & other industry-leading chemists to develop over 300 biobased products for Naturbased. Chris is a global expert in renewable technologies that outperform chemical products.
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VP Global Consumer SalesSteve is a foremost authority in the placement of new consumer products into retail and has relationships with wholesale buyers for every major retailer in 40 countries. He has brought products to market worldwide with brand value exceeding $1 billion. He has acquired branding & licensing agreements with Disney, Nickelodeon, Sesame Street, Kodak & others. Clients include One Direction, Miley Cyrus, Selena Gomez, Bailee Madison, & Alyssa Milano.
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