We face the challenge to convey our values to consumers with innovative ways. We have a sales strategy aimed to reach both consumers in “out-of- home” and in “at-home” consumption. A sales force to reach the Ho.Re.Ca. distribution system as well as to promote to the Sme’s marketing departments. We reach individuals with Native Club, a private tasting club managed by a private delicatessens lover with support of E-Native Makers digital platform