NAME BRAND® Apparel will be extremely popular because the phrase "name brand" connotes quality, style and desirability and it enjoys a powerful and endeuring emotional familiarity to everyone in the world who speaks English (about 1.5 billion people). NAME BRAND® needs help breaking through the barriers of entry . My plan to break through is to hire an eminent brand building firm like Graj + Gustovsen. . This development will need to be funded.