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NAMA Partners

Nama is the 1st beauty/personal care company dedicated to the booming yoga market of 20+ million consumers. The Lululemon of personal care.

  • Stage $500K in TTM Revenue
  • Industry Consumer Products
  • Location Lancaster, PA, USA
  • Currency USD
  • Employees 2
  • Website

Company Summary

Nama develops and markets premium beauty/personal care products to meet the needs and aspirations of the 20+ million consumers who make yoga a part of their lives. Yoga grew +28% in 2010 and these consumers buy more than $1.4B in hair & skin care products. Nama is the 1st to target this market and has been quickly embraced by leading yoga centers in the US. Nama is now expanding into mainstream channels (grocery, drug) after a successful pilot.


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    Nicci Townsend
    Founder, Chief Customer Officer

    Nicci has over 15 years of experience in the health and beauty industry including expertise in product development, packaging and customer development. Prior to founding Nama, Nicci served as Vice President, Sales at Cospro Development – a specialty manufacturer making custom personal care products for the professional salon/spa and electronic retail markets.

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    Rick Andrews

    Rick has more than 20 years of experience in the consumer packaged goods industry including 17 years with Unilever where he was Sr. Vice President, Marketing for a $2 billion portfolio of brands across 20+ countries. He also served as Corporate Officer and head of International Marketing at The Hershey Co. where he lead marketing for all the company’s brands in intl markets. Rick has a BA from Dickinson College and MBA from Northwestern/Kellogg


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    Michael Bain, Wilmer Hale Venture Group
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    Laura Bender, Bertz Hess & Co.

Previous Investors

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    Rick Andrews