Najell AB

SleepCarrier is our first product. SleepCarrier helps children under the age of 1 with sleep by being a carry cot, a baby carrier, a baby nest and a mattress.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Lund, Sweden
  • Currency SEK
  • Founded February 2013
  • Employees 2
  • Website sleepcarrier.com

Company Summary

By Najell is a new brand of baby products. The company is based in Lund in Sweden and owned by the founders of the company Niklas Najafi and Freja Ljungdell Kristensen.
The company launched the product SleepCarrier in June of 2014 and already has 16 retailers from Malmö in the south to Umeå in the north. SleepCarrier is a new product that helps with childrens sleep through the 4 functions: A carry cot, a baby carrier, a mattress and a babynest.

Team

  • Niklas Najafi

  • Freja Ljungdell Kristensen
    Designschef och vice VD

    1 year to go on a swedish law degree from Lunds University. Extensive experience in sales and a detail focused designer.

Advisors

  • Jonas Ivarsson
    Head Executive Mercuri Urvarl
    Sara Wettergren
    CEO Hungerprojektet Sweden
    Unconfirmed
    Cecilia Björkland
    Category Project Manager Duni
    Unconfirmed

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