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MyChoice, LLC

MyChoice allows subscribers to avoid offensive commercials while watching live sports and the most popular programs on Pay TV.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Lexington, MA, USA
  • Currency USD
  • Founded January 2012
  • Employees 3
  • Website

Company Summary

MyChoice was founded to enhance the viewing experience of live TV content for over 430M Pay TV households worldwide. MyChoice's accomplishes this by allowing subscribers to avoid exposure to increasingly offensive commercials. MyChoice does not result in any loss of programming content or require any time shifting. MyChoice does not alter the content nor involve any re-transmission of signals. MyChoice is launching in June 2013.


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    Richard Theriault

    Rich is responsible for setting the MyChoice strategy as well as developing and monitoring its execution.

    In 1984 Rich founded Strategic Product Development, Inc. (SPD), a consulting and high technology development firm responsible for the development of over 200 complex electronic instruments and products. In his role at SPD, Rich delivered strategic and tactical management consulting in the areas of engineering management, product architect

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    Alan Ringuette
    VP Sales

    Alan has a proven track record of sales performance over a 20 year career with Metropolitan Life in marketing services and in brokerage with The Stubblebine Company, one of suburban Boston’s top commercial real estate firms. Alan is uniquely qualified to address the core market of MyChoice with his experience and personal commitment within the evangelical community since 1995. Alan supports various ministries such as The Mass Family Institute, F