MyChoice allows subscribers to avoid offensive commercials while watching live sports and the most popular programs on Pay TV.
MyChoice was founded to enhance the viewing experience of live TV content for over 430M Pay TV households worldwide. MyChoice's accomplishes this by allowing subscribers to avoid exposure to increasingly offensive commercials. MyChoice does not result in any loss of programming content or require any time shifting. MyChoice does not alter the content nor involve any re-transmission of signals. MyChoice is launching in June 2013.